Florent Drezet

Freelance: available now · Salaried role: 2 months

Florent Drezet

Senior Product Designer · 8 years of experience

I design products people want to use. A thread across 8 years: building a UX culture where it was barely developed, arbitrating between creative vision, technical constraint and real user need.

Experience

Senior Product Designer, freelance · flrntdrzt.com

Since 2025 · Marseille, remote

  • Work with companies and product teams across the full product lifecycle: SaaS, e-commerce, mobile apps.
  • Discovery and user research: user testing, audits of existing journeys, behavioural analytics (Hotjar, Contentsquare) to validate hypotheses against data.
  • Scalable, documented design systems (Atomic Design, Figma variables, Storybook), shaped around how engineers will implement them.

Product Designer · Homair Vacances

Since 2023 · Marseille

  • The company's first formalised UX role: introduced user testing, behavioural analytics (Contentsquare) and product research (Useberry).
  • Full website redesign: art direction translated into a design system, nearly all pages designed, post-launch testing (19 participants, 6 scenarios), usability score of 77/100.
  • Multi-campsite packs feature: a key product trade-off, design adopted by the Eurocamp team for its market.
  • Digital-branding effort now driven at brand scale (micro-interactions, Rive animation).

Web Designer → UX/UI Designer · Richardson

2018–2023 · Marseille

  • Grew from web design into UX/UI: a UX role built from scratch, project after project.
  • Co-led the full website redesign with an external agency (B2C brochure site + B2B e-commerce), reframing the creative vision against the operational reality of professional construction buyers.

Skills

ProductProduct discovery, user research, testing, prioritisation

DesignDesign systems, UI, prototyping, art direction

ToolsFigma, Rive, Contentsquare, Useberry. Technical fluency: Nuxt/Vue, Tailwind, Storybook, GraphQL, Drupal

Education

Professional Bachelor's, Web Creation

Graphic Design diploma (BTS)

Certifications

Contentsquare

Product Discovery & Service Design

Languages

French

English

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