I design products, from framing the problem to shipping it.

Beyond the deliverables

Building a UX culture

At both Richardson and Homair, I joined contexts where UX wasn't a structured practice — and in both cases, part of my role was to make it exist, project after project, rather than simply execute within it. At Richardson, that meant earning legitimacy gradually, up to co-leading the site redesign with an external agency. At Homair, where no UX practice was in place when I joined, I pushed that advocacy role further: raising awareness across other teams, running the company's first internal and external user tests, and introducing behavioural data analysis through Contentsquare — certified by several courses taken at Homair.

This was reinforced by training in Product Discovery and Service Design, which helped professionalise the approach and led to setting up Useberry to run tests directly with our panel of customers.

« Florent was the first to bring a real UX practice into the company — without him, we still wouldn't be testing our assumptions with users. »

Head of Product, Homair Vacances