Richardson website redesign — structuring editorial content
Building a "Guide & Advice" hub
The Richardson website had a set of editorial-style content pages — guides, advice — scattered across the site structure, with no shared entry point.
I designed a "Guide & Advice" hub grouping all of these pages, with a dedicated navigation and classification structure.
The goal was twofold: give visitors a single entry point to this content, and strengthen editorial consistency and internal linking across the site.
Outcome — A dedicated hub folded into the redesign, bringing together editorial content that was previously scattered.
01 · Context
Context
Over the years, the Richardson website had accumulated a set of editorial-style content pages — practical guides, advice tied to products and building projects — published as needs arose, with no classification structure or shared entry point. This content existed, but stayed hard to discover for a visitor.
02 · Decision
Decision
As part of the redesign, I designed a “Guide & Advice” hub grouping all of these pages under a dedicated navigation and classification structure, built to give this content a real entry point rather than leaving it dependent on internal search or scattered links.
03 · Outcome
Outcome
This hub was folded into the redesign as a section of its own, bringing together content that had previously been scattered and strengthening internal linking between editorial and product pages.
These advice pages already existed, scattered and hard to find. I gave them a shared entry point and a structure.