Notes
A notebook where I set down, as I go, my thoughts on product design: design decisions, method and lessons learned.
Designing for trust: the real cost of dark patterns
Dark patterns inflate short-term metrics and erode long-term trust. Designing honestly is a strategic choice.
Generative AI shifts the product designer's job, it doesn't replace it
AI produces screens fast. What it doesn't do for you: frame the right problem, arbitrate between constraints, and judge whether a solution holds against reality.
Extending a design system beyond the site: the email case
A visual identity that stops at the website is half-done. Extending it into CRM email, despite HTML-email constraints, keeps the experience coherent from one channel to the next.
B2B design: domain knowledge beats aesthetics
A gorgeous B2B mockup disconnected from a professional buyer's real workflow fails. The real lever is knowing the trade, ahead of the UI.
Designing pages for SEO: beyond the catalogue
Catalogue pages, structured by range, don't capture precise searches. Dedicated attribute pages widen keyword coverage and organic acquisition.
Scattered content is invisible content: designing a hub
Guides and tips published over time end up unfindable. Grouping them into a hub gives them an entry point and strengthens internal linking and SEO.
A component can be invisible without being badly designed
A well-drawn, well-placed menu can go almost unused. The cause is often its actual visibility rather than its design, and that can be measured.
Improving booking-funnel conversion: measure before you rebuild
What three years designing the booking funnel of a travel e-commerce taught me about conversion: measure before you rebuild, and arbitrate the right constraints.
A useful design system doesn't live in Figma
A design system is measured by the autonomy it grants rather than by its component count: making a good decision reproducible by the people who publish, without going through design.