Journal
Notes
A notebook where I set down, as I go, my thoughts on product design: design decisions, method and lessons learned.
A component can be invisible without being badly designed
A well-drawn, well-placed menu can go almost unused. The cause isn't always the component's design, but its actual visibility — and that can be measured.
Improving booking-funnel conversion: measure before you rebuild
What three years designing the booking funnel of a travel e-commerce taught me about conversion: measure before you rebuild, and arbitrate the right constraints.
A useful design system doesn't live in Figma
A design system isn't measured by its component count but by the autonomy it grants: making a good decision reproducible by the people who publish, without going through design.