Portfolio

Projects

My full body of work, from complete redesigns to ongoing explorations: B2C and B2B case studies, projects in progress, and more one-off contributions.

Delivered projects

Being the thread of continuity through a many-handed redesign

A 77/100 usability score, strong sign-off from leadership and tested users alike, consistency restored across pages, and a design system reused for other productions since.

Full redesign

Turning a commercial weak spot into a strategic product

Product just launched, very positive reception from leadership on both function and visuals, and a design the UK Eurocamp team drew on for its own market — strong external validation of the solution.

B2C feature

Reframing an external creative vision with business reality

A pro area aligned with real operational needs rather than catalogue logic. Having left the company shortly after, I have no hard data on its performance in real conditions.

B2B redesign

Projects in progress

Why is our product-page navigation menu barely used?

Next step: confronting these directions with qualitative user research to validate or invalidate the visual-hierarchy hypothesis.

Research

Measure before you rebuild: validating a design decision with quantitative data

The data protected a structural design choice instead of sacrificing it on an assumption — and redirected the investigation toward the funnel's real friction.

Data

Other contributions

Formalising a visual guideline for product pages

Defined reusable photo-selection criteria for the marketing teams, to guarantee visual consistency without a design sign-off on every new product page.

Designing the CRM email templates

Designed the email templates in partnership with the CRM teams, to extend the new visual identity beyond the website.

Designing attribute pages for SEO

Designed dedicated attribute pages, built to capture organic traffic on precise searches rather than relying solely on catalogue pages.

Building a "Guide & Advice" hub

Grouped every editorial-style content page (guides, advice) into a single hub, rather than leaving them scattered across the site.