Senior product designer · 8 years of experience

I design products people want to use.

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A common thread runs through my 8 years of experience: building a UX culture in companies where it was barely developed: first at Richardson, then today at Homair Vacances, where I drive this UX practice at company-wide scale.

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Beyond the deliverables

Building a UX culture

At both Richardson and Homair, I joined contexts where UX wasn't a structured practice, and in both cases, part of my role was to make it exist, project after project, rather than simply execute within it. At Richardson, that meant earning legitimacy gradually, up to co-leading the site redesign with an external agency. At Homair, where no UX practice was in place when I joined, I pushed that advocacy role further: raising awareness across other teams, running the company's first internal and external user tests, and introducing behavioural data analysis through Contentsquare, certified by several courses taken at Homair.

This was reinforced by training in Product Discovery and Service Design, which helped professionalise the approach and led to setting up Useberry to run tests directly with our panel of customers.

« Florent was the first to bring a real UX practice into the company. Without him, we still wouldn't be testing our assumptions with users. »

Head of Product, Homair Vacances

Delivered projects

Being the thread of continuity through a many-handed redesign

A 77/100 usability score, strong sign-off from leadership and tested users alike, consistency restored across pages, and a design system reused for other productions since.

Full redesign

Turning a commercial weak spot into a strategic product

Product just launched, very positive reception from leadership on both function and visuals, and a design the UK Eurocamp team drew on for its own market, strong external validation of the solution.

B2C feature

Reframing an external creative vision with business reality

A pro area aligned with real operational needs rather than catalogue logic. Having left the company shortly after, I have no hard data on its performance in real conditions.

B2B redesign
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Frequently asked questions

Who is Florent Drezet?
I'm a senior product designer with 8 years of experience across B2C and B2B, product designer at Homair Vacances and freelancing in parallel since 2025. I design products people want to use, end to end: user research, product discovery, design systems, prototyping and behavioural data analysis.
Are you available, and how soon?
For freelance work I'm available now. For a salaried role, within two months. I'm open to senior product design roles in both B2C and B2B; what matters most to me is the product context and the team I'd build it with.
Do you work remotely?
I live in Marseille and work in Aix-en-Provence (South of France), but I'm open to partial or fully remote work. What matters more to me is the product context and the people I build it with.
What's your approach as a product designer?
I design products people want to use, end to end: full redesigns, product discovery, design systems, and validating design decisions with behavioural data (Contentsquare, Useberry), in both B2C and B2B. I also focus on embedding a UX culture within non-designer teams.
What does a “UX evangelist” do?
It's how I work: I make UX practice understandable and adoptable by non-designers (marketing, CRM, leadership, engineering) to embed a product culture where little or none existed.
How can I reach you?
You can reach me via the contact page or on LinkedIn. I work in both French and English.